A question we get asked for advice on all the time, is how much is too much to spend on a website?
It's not unusual for our clients or industry friends to be told by web developers that they need to spend $20,000 - $30,000 on their website. And for some of them, that can be true.
For businesses engaging in ecommerce, or needing a complicated site to fully display a wide range of products, a significant investment in a custom website can be necessary. However, for most businesses needing to upgrade their site or build a new one, that level of investment can't be rationalised.
To decide how much you need to spend on a site, work backwards by looking at how much money you expect your site to make you. As a general rule of thumb your site should pay for itself within a few months as it acts as a conduit for enquiries, and sales.
In response to seeing our clients spending too much on their online presence, we launched an arm of the business which specialises in helping them get their foothold online. We build websites that are mobile responsive, interactive, and easy to use, and we do it for a under a sixth of the costs of many of the quotes from competitors we see.
If you're feeling daunted about developing your company's online presence, please feel free to get in touch for a chat. As always, we're here to help and we can help you weigh up what you need, and how much you need to spend to get it.