Choosing a PR practitioner
Having a business in the superyacht industry can sometimes feel akin to planning a wedding - in that when people hear the magic word 'superyacht', they feel they can add an extra zero to the price they're quoting you. We come up against it regularly and have honed a pretty solid skillset at beating this price back down to a fair point when we're gathering quotes on behalf of our clients! We also make sure we charge fairly, and consciously keep our fees at a rate which is stan
MML launches RefitPlanner.com, a web-based tool that allows for better planning and accuracy of cost
In response to a cry from the industry at large for improved planning around refit and a greater degree of precision in cost estimates, Marine Management Limited (MML) have announced the launch of a new web-based, app-driven tool that enables proactive, user friendly refit planning and promotes consumer confidence in accuracy of costs. A recent report from The Superyacht Report in March/April 2016 highlighted an industry-wide problem; the convergence between late refit planni
A torrent of early entries to the NZ Millennium Cup 2017 signal the largest fleet may race since the
Six months out from the commencement of the NZ Millennium Cup 2017 (24 – 27 January) and momentum is building faster than recent years with a series of rapid-fire early entries from Janice of Wyoming, Steinlager 2, Tawera and Antaeus. Commentators speculate this is due to unprecedented media interest in 2016’s regatta and a growing appreciation of combining racing, cruising and refit work on New Zealand’s shores.
“Last year’s regatta saw the largest fleet race since the d
How do you speak about luxury, without saying luxury?
If you're like us and you work in the superyacht industry, it's a fair bet you hear the word 'luxury' ad infinitum each day.
But like any word that's repeated often, luxury has lost its meaning. We see it on Instagram posts of everything from cars, yachts and villas, to cocktails and candles, and we see it in the copy of those same products' marketing materials. It's dotted throughout websites, brochures and press releases - and there is good reason for that. The word luxu
Which show is right for you?
Northrop & Johnson's stand at the Sanctuary Cove International Boat Show When faced with the line up of established and new-on-the-scene industry shows in the calendar year, picking which ones to allocate your budget to can be daunting.
There's the big boys - the Monaco Yacht Show, METS, and Fort Lauderdale International Boat Show - and there's the smaller shows which are highly relevant for certain sectors, or in certain geographic locations. As part of the service we off
How much is too much for a website?
A question we get asked for advice on all the time, is how much is too much to spend on a website? It's not unusual for our clients or industry friends to be told by web developers that they need to spend $20,000 - $30,000 on their website. And for some of them, that can be true.
For businesses engaging in ecommerce, or needing a complicated site to fully display a wide range of products, a significant investment in a custom website can be necessary. However, for most busi
